Tag: Social Media

Information: What can you Remove and not Notice?

We can filter the information we receive and consume in much the same way to help reduce Noise and make the information Signal clearer.

We are inundated with information and data every day. With information, more is not always better.

Every day we use data in the form of sound and images, which have undergone some form of data compression to make transmission, use, and storage more efficient.

We have GIF, JPG, PNG, TIFF, BMP, VECTOR, and RAW data formats with imaging. Audio formats include MP#, ACC, WAV, FLAC, and AIFF, to name a few. When we enjoy viewing pictures or listening to music, we are not thinking of the data that has been removed; we are enjoying the benefits of technology that has chosen to optimize for our benefit.

We can filter the information we receive and consume in much the same way to help reduce Noise and make the information Signal clearer.

Do you use Social Media for information (Facebook, Instagram, Twitter), or do you have a News Outlet you go to (NY Times, Washington Post, Wall Street Journal, Financial Times)? You might aggregate your favorite websites and blog posts using RSS feeds, or you might search more precisely with Google Scholar or PubMed. Finally, you might go directly to the primary source, including Books or Journal Articles.

Whatever your choice, make sure your source fits your needs and intended use. More information is not helpful if Paralysis Analysis sets in. Are you optimizing for Speed, Size, or Quality?

Information is endless today. Know your objective before you embark on your search.

 

More Signal or More Noise? Which Do You Provide? Prefer?

Signals are filled with valuable information, are received gladly, and consumed entirely, leaving the recipient anxious to hear from you again.

 

How do you communicate with your audience? your customers? your patients?

Do you send Signals? or Do you send Noise?

Signals are filled with valuable information, are received gladly, and consumed entirely, leaving the recipient anxious to hear from you again.

Noise is annoying, it interrupts,  it steals our attention, it’s phony, it’s malarky.  Noise is avoided, deleted, and ignored.  If consumed by accident it leaves the recipient feeling flimflammed.

Which do you prefer to receive? Signals or Noise?

Today’s Markets are exceedingly Noisy. Seems everyone is competing for the attention of someone. You are told you must have the most Likes, Follows, and Shares to be of any value. If you don’t you must fix and improve those Metrics or risk falling behind. Falling behind? I didn’t know this was a race!

The tactics to inflate your social media metrics are pure noise. It must be to gain the attention of someone, anyone. In the process, you risk annoying the exact audience you wish to serve. Too many Click baits, pop-ups, emails, or newsletters and you run the chance of being deleted, unfollowed, and turned off. You lost your chance to create a loyal customer.

Try instead to send Signals, something of Value that is received with excitement. The Signal is so clear and that it is received with anticipation. This Signal would be missed if not received.

These valuable Signals must be uniquely crafted for the people you wish to serve and the change you wish to create. These Signals should serve to inform and educate, not sell. These Signals can be Art of various forms as well. Whichever medium or content your audience prefers delivered through their preferred channel.

Signals are Content that Informs and Educate.

Your website, blog, newsletter, pdf’s, Instagram, Facebook, and Twitter posts must contain your original content, content that you own, not content that is “canned”, “subscribed to”, or “templated”. You can’t be different, stand out, or be found if you look like everyone else.

Yes, this is hard work. Yes, this takes effort and thought. Do the work and your audience and influence will grow.